Type of Graphic File Format Example Pros/Cons
Images that use solid colors and lines without much gradation or subtle shading. Common examples include logos, simple line drawings, text that has been saved as a graphic, cartoons, and clip art. ".gif" - Graphic Interchange Format
File Size = 5K
  • Small file size
  • Limited to 256 (216 web safe) colors
  • Background can be transparent
  • Can be used for small photos
Images, such as photographs and fine drawings, that have color gradations, soft shadows, or subtle shading. ".jpeg" - Joint Photographic Experts Group
File Size = 11K
(Click to load full-size image = 136K)
  • Larger file size
  • Can display up to 16.7 million colors
  • Background cannot be transparent